Date:	July 21 - July 25, 2013 (Exhibition: July 23 - 25)
Venue:	Anaheim Convention Center

SIGGRAPH (Special Interest Group on computer GRAPHics), a world-class computer graphic and interactive technology academic conference and exhibition, was held in Anaheim City, a suburb of Los Angeles, California, USA from July 21 to July 25. 17,162 persons and 180 companies participated from 77 countries, which was a larger attendance than usual years.
The theme of this year's SIGGRAPH, which celebrated its 40th year, was "LEFT BRAIN AND RIGHT BRAIN". It seems that the theme aimed to bring out new creativity by consolidating the left brain and the right brain.
The number of much-talked-about 3D printers exhibited seems to be a little decreased compared to previous events; however, their use seems to be more diversified. Long queues of people formed in front of demonstrations which scan the entire body of humans and create miniature figures by immediately digitalizing it.
As a part of its international activities, the 3D Consortium continued its participation in the exhibition with its booth for its members. Newsight Japan Ltd. exhibited its naked eye 3D products. In addition, activities of the 3D Consortium and its role in Japan were explained to overseas exhibitors and visitors for promotion of the Consortium.
Anaheim City is famous for Disneyland. In the science pavilion in Disneyland, Siemens, which is one of its corporate sponsors, had an exhibit which teaches the structures of the human body as though it were a game with a 3D display with glasses. It was an effective approach as an application of 3D. In addition, as an application of AR (Augmented Reality), there was an exhibit of a simulation game in which children can experience a fight as Iron Man. The case represents one of the case examples of AR technologies.